March 26 - 28, 2018
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Getting a Better View: Augmented Reality in Cars

The biggest trend seen at the Consumer Electronics Show (CES) in Las Vegas was without a doubt augmented reality and head up display concepts. This article discusses some of the innovations presented by Apple, Continental, BMW, Tesla, and more.

Displays of the Future Infographic

With the industry incorporating ever more driver information through advanced driver assistance systems together with a car brand’s need to create a unique and accessible user-interface, displays have a key role to play in the future of the cockpit design. Download the infographic for free here!

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What are the key industry trends today?

With the industry incorporating ever more driver information through advanced driver assistance systems together with a car brand’s need to create a unique and accessible user-interface, displays have a key role to play in the future of the cockpit design. Download the infographic for free here!

Augmented-Reality Head-Up Displays as key-technology for holistic HMI

This presentation by Dr. Thomas Vöhringer-Kuhnt, Head of Center of Competence HMI, Business Unit Instrumentation & Driver HMI at Continental Automotive GmbH explains how augmented-reality head-up displays represent a key-technology for holistic HMI and how they increase the user experience and trust while driving.

Next Generation Display Systems

While economic restraints will ensure that TFT displays are more commonly used in the near future, OLED displays may prove to be a long-term successor due to superior visual quality. Meanwhile manufacturers continue to grapple with the concepts of gesture control and intuitive voice control. Read more in the article...

The Age of Distraction: Why we have to find HMI technologies that irritate less!

Despite its fascination with the human–machine interface (HMI) the automotive industry has rarely got this right. Remember the early BMW i-Drive interfaces? They were great in theory but impossible to master. Find out more about this topic and download the full article for free here.

Augmented Reality HMI: Defining Future AR System Technology

Emily Robb and Dan Cashen of Nippon Seiki present on AR HUD system technology, how to avoid high latency and increase speed and flexibility with large data transmissions in AR system architectures with a 3D latency model, and how to assess eye position alignment errors with a 3D HUD perspective...

Automotive Display Technology Trends

IHS Automotive predicts that the display component market will reach $18.6 billion by 2021, which will give new players the opportunity to jump into the supply chain. Brian Rhodes, Analyst HMI & Usability at IHS, shares his presentation on the trends in display components for automotive, including CSDs, Touchscreen, Instrument...

Will OLED Bring Mobile-like Display Quality to Automotive?

As shown at this year's CES in Vegas, it seems that the automotive industry is responding to the pressure to keep pace with the consumer electronics sector. 4K Ultra HD, high gamut, and OLED/AMOLED displays dominated the booths of several OEMs and Tier 1 suppliers. While 2017 premium cars already...

Registration Form - Visual and Display Technologies USA

Download the registration form, fill it out with your details, and send it back to us to get your ticket!

Audi presents on specific requirements for driver information and head-up-displays

Jan Faber, HW Architect at Audi, presents on specific requirementes for driver information and head-up-displays and their effective integration into the overall vehicle architecture. Read more here.

Displays and Autonomous Driving Challenges and Solutions

Figures from IHS markit in 2017 estimate that the combined value of the centre stack display, instrument cluster display and heads-up display markets could reach more than $20.8 billion by 2022 - an increase of $9.2 billion in annual revenue in just five years.Read the complete article here and learn...

Displays & Autonomous Driving - Challenges and Solutions

Why DFF chairman, Karlheinz Blankenbach, favors all-in-one approach to testing and simulation of automotive display devices. Downlaod the free presentation here.