Despite its fascination with the human–machine interface (HMI) the automotive industry has rarely got this right. Remember the early BMW i-Drive interfaces? They were great in theory but impossible to master. Find out more about this topic and download the full article for free here.
As shown at this year's CES in Vegas, it seems that the automotive industry is responding to the pressure to keep pace with the consumer electronics sector. 4K Ultra HD, high gamut, and OLED/AMOLED displays dominated the booths of several OEMs and Tier 1 suppliers. While 2017 premium cars already feature OLEDs as digital mirrors, Harman predicts that we can expect more widespread adoption and bigger OLED displays for automotive applications as soon as 2018.
This article analyzes the many arguments in favor of the adoption of this technology, and weighs the critical drawbacks against it:
Figures from IHS markit in 2017 estimate that the combined value of the centre stack display, instrument cluster display and heads-up display markets could reach more than $20.8 billion by 2022 - an increase of $9.2 billion in annual revenue in just five years.
Read the complete article here and learn more about the impact of autonomous vehicles and the big players Visteon, Delphi and Sharp US.