Conference Day One I Monday, April 10th, 2017

8:30 AM - 9:00 AM Registration and snacks

8:30 AM - 9:00 AM Who is who wall

Discover who else is participating in the conference. The matchmaking picture wall will help you identify who you want to meet at the conference. In cooperation with FUJIFILM

9:00 AM - 9:10 AM Chairman's opening

Dr. Bernhard Straub, Manager Displays, Daimler AG


Dr. Bernhard Straub

Manager Displays
Daimler AG

9:10 AM - 9:50 AM Automotive User Interface/User Experience market trends

Brian Rhodes, Analyst - Hmi & Usability, IHS Markit
  • Growth for displays in the center stack, instrument cluster, and head-up displays
  • Rise of touch and gesture, fall of the button
  • Interior of the future – emerging HMI in automotive. Consumer HMI preferences


Brian Rhodes

Analyst - Hmi & Usability
IHS Markit

9:50 AM - 10:20 AM Speed networking

Get in touch with the other conference guests in quick paced 1-1 meetings – make sure you bring a stack of business cards

10:30 AM - 11:00 AM Networking break

OEM Insight
  • The end of flat rectangular displays
  • How beautiful is beautiful enough?
  • Integration is king


James Carpenter

Automotive Display Systems Architect
General Motors

Thomas Seder

GM Technical Fellow / Chief Technologist - HMI
General Motors

11:40 AM - 12:20 PM Automotive displays: the window to the vehicle – designed around you (subject to change)

Dr. David Hermann, Technical Expert – Visual Performance & Display Technology, Volvo Car Corporation AB
  • Display & cockpit trends in automotive
  • Impact of autonomous drive
  • Automotive display technologies & challenges: LCD, OLED, HUD
  • Sunlight readability of automotive displays
  • Manufacture, performance & measurement of automotive displays


Dr. David Hermann

Technical Expert – Visual Performance & Display Technology
Volvo Car Corporation AB

12:20 PM - 1:50 PM Networking luncheon

1:50 PM - 2:30 PM Display technologies for digital vehicle and future mobility

Dr. Bernhard Straub, Manager Displays, Daimler AG
  • Augmented reality completes autonomous driving
  • Digital luxury enrich customer experience (touch, gesture, gaze recognition)
  • Seamless integration of appropriate display technologies for perfect interior design
  • Technologies for convenient communication (connectivity services)


Dr. Bernhard Straub

Manager Displays
Daimler AG

2:30 PM - 3:10 PM Required performance for automotive display using plastic OLED

Jeong Hyun Hahm, Senior Research Engineer, LGDisplay
  • Key image quality attributes for premium automotive display
  • Comparison of image quality between LCD and plastic OLED regarding automotive application
  • Suggestion of a proper specification of visual aspects of plastic OLED for automotive displays


Jeong Hyun Hahm

Senior Research Engineer

3:10 PM - 3:40 PM Networking break

3:40 PM - 4:20 PM Visual display inspection: delivering the optimal customer experience

Matt Scholz, Automotive Business Leader , Radiant Vision Systems
· Light and color measurement methods
· Advantages of imaging colorimeters for assessing display quality
· Common display tests
· Mura testing and the Black Mura standard


Matt Scholz

Automotive Business Leader
Radiant Vision Systems

4:20 PM - 5:00 PM Improving displays performance

Dr. William Edmonds, Application Engineer, 3M Company
  • Light control films for reflection management
  • Thermal management solutions for Head-Up Displays
  • Optical filters for sensor ecosystems


Dr. William Edmonds

Application Engineer
3M Company
Selected experts of the day from both industries will join the panel to discuss their vision and experiences, and come to the best solution in the following topics:

5:00 PM - 5:40 PM Panel discussion: Automotive and consumer electronics: how to decrease gaps between industries?

  • Latest display technology innovations from consumer electronics sector
  • Consumer electronics technologies adoption for automotive
  • How can we ensure cooperation between the industries?
  • What are cross industry benefits and the best strategy to achieve them?

5:40 PM - 5:50 PM Closing remarks of the chairman

Dr. Bernhard Straub, Manager Displays, Daimler AG


Dr. Bernhard Straub

Manager Displays
Daimler AG

6:00 PM - 6:05 PM Evening event

Join us for an informal evening get-together! This is an excellent opportunity for you to meet the other attendees and make new business contacts.