Conference Day Two I Tuesday, April 11th, 2017

8:30 AM - 9:00 AM Registration and welcome coffee

9:00 AM - 9:10 AM Chairman's opening

Dr. Bernhard Straub, Manager Displays, Daimler AG


Dr. Bernhard Straub

Manager Displays
Daimler AG

9:10 AM - 10:10 AM Co-Located with Cockpit HMI: The Best Interface is No Interface

Golden Krishna, Designer, Google
  • Screens have taken over our lives. Most adults spend over eight hours a day staring at a screen
  • Some “technological innovators” are hoping to grab even more of your eyeball time by using psychology to make us addicted
  • In this lecture, innovator Golden Krishna challenges our world of nagging, screen-based bondage
  • Diving into the ideas from his provocative book, ”The Best Interface is No Interface”, he shows how we can build a technologically advanced world without digital interfaces


Golden Krishna


10:10 AM - 10:50 AM Understanding your future robot car

Scott Maccines, Account Manager, Teague
  • Why HMI is failing us. [new technologies, new user expectations]
  • Design principles for bonding with your robot
  • What would you do with 25 hours in a day?
  • Visions of the near future. [nurturing innovation]


Scott Maccines

Account Manager

10:50 AM - 11:20 AM Networking break

11:20 AM - 12:00 PM Mobility, IoT, and connected life styles (subject to change)

Hakan Kostepen, Executive Director-Product Strategy & Innovation, Panasonic Automotive Systems America
  • Emerging IoT devices
  • Mobility & IoT
  • Life elements & personalization


Hakan Kostepen

Executive Director-Product Strategy & Innovation
Panasonic Automotive Systems America

12:00 PM - 12:40 PM The new feel beneath your touch

Phil Ventimiglia, Product Manager, Robert Bosch LLC
  • Uses: Haptic touch displays are the next step in the multimodal HMI experience
  • Benefits: Explore the benefits of bonded v. non-bonded haptic displays
  • Challenges: What is slowing the penetration of haptic displays?


Phil Ventimiglia

Product Manager
Robert Bosch LLC

12:40 PM - 2:10 PM Networking luncheon

Delegates will be sorted into two groups to
facilitate a healthy and engaged discussion in a
smaller group. After twenty minutes
the delegates will swap round table and topic
giving you the chance to participate in all

2:10 PM - 2:50 PM Round table discussion: Displays in autonomous driving vehicles

Table 1: Suitable visual technologies and
concepts from automotive and nonautomotive

Table 2: How to ensure upgradeability and integration
of future systems

2:50 PM - 3:30 PM New developments in the fields (AR) Head-up Displays and projection technologies

Dr. Pablo Richter, Senior Technical Expert Head-Up Displays, Continental Automotive GmbH
  • Trends for (AR-) Head-up displays and projection technologies in the future
  • Requirements for (AR-) HUD´s and projection-technologies
  • Approaches and challenges for new (AR-) HUD concepts


Dr. Pablo Richter

Senior Technical Expert Head-Up Displays
Continental Automotive GmbH

3:30 PM - 4:00 PM Networking break

4:00 PM - 4:40 PM MLD®: Beyond 3D - a safe and intelligent user experience

Eric Vandernoot, Engineering Director North America Infotainment and Driver Information, Delphi
• Introduction – MLD® display and software technology
• High-quality 3D in harmony with human visual system
• MLD® user experience – intelligent information delivery and time-critical safety features


Eric Vandernoot

Engineering Director North America Infotainment and Driver Information
  • Huawei at a glance
  • Consumer business & latest news release
  • Display - market trend & technical strategy
  • Summary


Inoue Masahaide

Senior Display Architect
Huawei Technologies

5:20 PM - 6:00 PM Open Mic

Address your current challenges or questions to the
audience and discuss collectively possible approaches
and solutions.

6:00 PM - 6:10 PM Closing remarks of the chairman

Dr. Bernhard Straub, Manager Displays, Daimler AG


Dr. Bernhard Straub

Manager Displays
Daimler AG