March 26 - 28, 2018
Ann Arbor, MI

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What are the key industry trends today?

With the industry incorporating ever more driver information through advanced driver assistance systems together with a car brand’s need to create a unique and accessible user-interface, displays have a key role to play in the future of the cockpit design. Download the infographic for free here!


Next Generation Display Systems

While economic restraints will ensure that TFT displays are more commonly used in the near future, OLED displays may prove to be a long-term successor due to superior visual quality. Meanwhile manufacturers continue to grapple with the concepts of gesture control and intuitive voice control. Read more in the article here.

The Age of Distraction: Why we have to find HMI technologies that irritate less!

Despite its fascination with the human–machine interface (HMI) the automotive industry has rarely got this right. Remember the early BMW i-Drive interfaces? They were great in theory but impossible to master. Find out more about this topic and download the full article for free here.

Will OLED Bring Mobile-like Display Quality to Automotive?

As shown at this year's CES in Vegas, it seems that the automotive industry is responding to the pressure to keep pace with the consumer electronics sector. 4K Ultra HD, high gamut, and OLED/AMOLED displays dominated the booths of several OEMs and Tier 1 suppliers. While 2017 premium cars already feature OLEDs as digital mirrors, Harman predicts that we can expect more widespread adoption and bigger OLED displays for automotive applications as soon as 2018.

This article analyzes the many arguments in favor of the adoption of this technology, and weighs the critical drawbacks against it:


Augmented-Reality Head-Up Displays as key-technology for holistic HMI

This presentation by Dr. Thomas Vöhringer-Kuhnt, Head of Center of Competence HMI, Business Unit Instrumentation & Driver HMI at Continental Automotive GmbH explains how augmented-reality head-up displays represent a key-technology for holistic HMI and how they increase the user experience and trust while driving.

Augmented Reality HMI: Defining Future AR System Technology

Emily Robb and Dan Cashen of Nippon Seiki present on AR HUD system technology, how to avoid high latency and increase speed and flexibility with large data transmissions in AR system architectures with a 3D latency model, and how to assess eye position alignment errors with a 3D HUD perspective model. Download the presentation to find out why they argue for further research into the source of each error in the total AR HUD system and object targets for each use case in order to achieve system level design objectives.

Automotive Display Technology Trends

IHS Automotive predicts that the display component market will reach $18.6 billion by 2021, which will give new players the opportunity to jump into the supply chain. Brian Rhodes, Analyst HMI & Usability at IHS, shares his presentation on the trends in display components for automotive, including CSDs, Touchscreen, Instrument Cluster Displays, HUDs, and Augmented Reality. Download the presentation to find out the key takeaways, pros and cons of current display trends, and how the new automotive user experience and fierce competition from the consumer electronics market will lead to a major shift in the industry.

Audi presents on specific requirements for driver information and head-up-displays

Jan Faber, HW Architect at Audi, presents on specific requirementes for driver information and head-up-displays and their effective integration into the overall vehicle architecture. Read more here.